04
Marta
Year
2025
Industry
Food & Beverage
Overview
Marta is an independent food brand built around simple pantry goods, seasonal ingredients, and a warmer way of cooking at home. The founders had a strong product direction, but the brand needed a clearer system before moving into packaging, retail conversations, and a more complete digital presence. The project shaped the strategy, identity, and launch language around everyday usefulness rather than food trends.
Challenge
The challenge was making the brand feel charming without becoming overly nostalgic or decorative. It needed to stand out on a shelf, feel natural in a kitchen, and still work across ecommerce, social content, recipes, and wholesale materials. We developed a visual language with enough personality to feel memorable, while keeping the structure simple enough to support new products over time.
Impact
The result is a food brand that feels warm, direct, and easy to return to. The identity gives Marta a strong foundation for packaging, product storytelling, launch materials, and customer communication. It feels considered without being precious, playful without becoming loud, and practical enough to grow from a small first collection into a wider family of everyday goods.
